Clear Channel Belgium runs the largest digital out-of-home advertising network in the country. When campaign teams sell impressions, they sell uptime. In 2016 the national digital network was sitting at roughly 75% availability — meaning one screen out of four was either dark, frozen, or stuck on the wrong creative at any given moment.
Over thirty months, we rebuilt the operating model around the iConic and CityPlay platforms, trained internal and partner teams on Broadsign, and structured an emergency procedure for city-mandated messages. Availability climbed to 99% and stayed there, while a brand-new 100-display CityPlay network was rolled out across Brussels.
Results
- Network availability lifted from 75% to 99% across the national digital fleet.
- 100 new CityPlay digital displays deployed across Brussels without degrading the legacy network's KPIs.
- Repeatable software-update playbook documented and handed over to the operations team.
- Emergency-message procedure with the City of Brussels formalised and tested.